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Tipping Point: How little things can make a difference

Category: Book
By (author): Gladwell, Malcolm
Subject:  PSYCHOLOGY / Social Psychology
  SOCIAL SCIENCE / Reference
  SOCIAL SCIENCE / Sociology / General
Audience: general/trade
Publisher: H.B. Fenn & Company
Published: January 2002
Format: Book-paperback
Pages: 304
Size: 8.50in x 5.50in x 1.00in
Our Price:
$ 23.50
In stock

Additional Notes

From The Publisher*The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
From The Publisher*Gladwell’s best-seller looks at why major changes in our society so often happen suddenly and unexpectedly. He argues that ideas, behavior, messages, and products spread like outbreaks of infectious disease. Just as a single person with the flu can start an epidemic, a few fare-beaters and graffiti artists can fuel a subway crime wave; a satisfied customer can fill a restaurant’s empty tables. The hopeful message is that one imaginative person applying a well-placed lever can move the world.
Biographical NoteMalcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.