AudienceGeneral (all Ages)
Working Well with Lgbtq+ Communities Business Skills Workshop
In response to the numerous requests for community-based LGBTQ+ inclusivity training, the wonderful people here at HIV/AIDS Resources & Community Health (ARCH) are once again offering our Voices of Value program for the for-profit business sector.
The training is being offered for a suggested donation of just $10 (per person) to offset the costs of running the program. In exchange businesses and organizations will:
- Learn practical skills for reducing turnover, accessing new potential employees and how to appeal to large communities of loyal customers and improving sales.
- Network with other local professionals and have your business listed on sought after positive spaces listings.
- Receive a free window decal, certification, one 3-hour skills-based workshop, and FREE PROMOTION to a large network of Guelph community members upon completion.
Businesses and interested individuals are encouraged to register online. The training is available to anyone who is interested, including small businesses owners and queer-owned businesses. The suggested donation of $10 is to offset the cost of materials and training, participants are welcome to donate more if the health of their business allows.
For more details and to register, click here
Questions or concerns? Email email@example.com for details.
More reasons to consider this incredible opportunity:
Employers recognize that to ignore this key population is to ignore nearly 20% of the population - that number increases if your target market are those under the age of thirty, where less than half identify as straight. Developing inclusivity policies and practices not only reflects an awareness to grow and adapt to the changing cultural climate, but also an investment back into your own business. According to recent surveys, more than 40% of lesbian, gay, and bisexual people and almost 90% of transgender people have experienced employment discrimination, harassment or mistreatment. This is unfortunately true even here in our community of Guelph. This is not only bad for LGBTQ+ workers, it is also bad for business - a recent study by Out Now states that we could save $9 billion annually if organizations were more effective at implementing diversity and inclusion policies for LGBTQ+ staff.
The financial benefits of implementing inclusive policies and practices are diverse and far-reaching. Businesses with explicit LGBTQ+ friendly approaches benefit from increased peace of mind from employees being open and honest about who they are, rather than the startlingly high population that remains closeted, which negatively impacts the health of the employee and the quality of their work. Employers can also benefit from lower legal costs related to discrimination lawsuits as well as lower health insurance costs through the improved health of employees.
Developing inclusive practices can also help promote and grow your business. It’s no secret that publicized discrimination causes even previously loyal customers to leave brands in favour of those more accepting. With the implementation of inclusive policies, the negative public image that comes with incidences of discrimination would be avoided, while attracting more customers who are eager to support socially responsible companies. This is crucial, considering that the number of same-sex households is increasing (80% increase from 2000 to 2010) and the buying power of LGBTQ+ consumers is also rising (~20% increase from 2006 to 2012). Businesses also benefit from increased brand loyalty - with a 2011 survey stating that nearly 87% of LGBTQ+ adults are more drawn to brands with inclusive policies and 23% have actually switched products or services because a different company was supportive of the LGBTQ+ community, even if that brand was costlier or less convenient.
There is no question as to whether moving towards increased LGBTQ+ friendly policies and practices equates to good business, between increased sales and higher stock returns and attracting a wider range of qualified and more loyal employees, the choice becomes obvious. The HIV/AIDS Resources and Community Health outreach team has responded to the articulated need for creating a consistent message and expectation in terms of LGBTQ+ inclusivity in Guelph, which is why we’ve tailored our Voices of Value program to the needs and realities of the business world. We hope that by doing so, together we can create safer, more welcoming communities with easily identifiable icons letting consumers know where those dedicated to cultivating more inclusive spaces are.